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The pleasures of franchising

I think I may be the perfect age for the appeal of the finely-tooled nostalgia of The Force Awakens. The obvious target for Star Wars nostalgia is someone like J J Abrams, who saw the original films in the cinema as a child; I was too young for that, growing up in the 80s after the films had left the cinemas, but before video recorders made it easy to watch the films at home. So I first experienced the films by catching bits of them when they happened to show up on TV, or, even more, through the clouds of content thrown off by Lucasfilm’s franchising efforts (I have particularly fond memories of animated C3PO and R2D2 buddy comedy Droids). This diffuse omnipresence played brilliantly into the mythical feel the films strive for. So it’s fairly unsurprising that I enjoyed the new film, but what I hadn’t expected is that the film quite clearly dramatises this condition of franchise-dependence, and also has some quite thoughtful things to say about it. Read more↴