Hipsterdom is the first “counterculture” to be born under the advertising industry’s microscope, leaving it open to constant manipulation but also forcing its participants to continually shift their interests and affiliations. Less a subculture, the hipster is a consumer group.
The boring point is that this is, obviously, false. The idea of a counterculture arises from the same mid-20th century economic and social changes that lead to consumerism and the modern advertising industry. Hipsterism’s close relationship to the advertising industry isn’t something new at all. What is interesting, though, is how this spurious account of hipsters shows Adbusters‘ characteristically paranoid relationship to consumerism. Read more↴