I thought this week’s episode of Mad Men was one of the weakest the show has ever done – this season has often been a bit obvious, but this episode went beyond that to be genuinely clunky: the heavy handedness of the episode’s insistence that prostitution is bad (a simplicity which undermines the show’s previous, much more interesting, awareness of the way in which, for women in the 60s, all choices were bad choices); the strange insistence on presenting Don as a “good” person; the blindingly obvious parallels between Joan’s storyline, the ad campaign they are working on, and the subplot involving Megan. So I’m annoyed by this post, which praises the episode for all the things that make it clumsy, in the service of a moralizing critique of capitalism which, because it ties that moralism to women’s bodies, also manages to be sexist. The key line, regarding the supposed ethical superiority of Don and Peggy:
They are free to act ethically because they are not trying to find a way to belong, and they understand themselves as having nothing to lose…. Thus, they are not simply good capitalist subjects in the fashion that, say, Pete Campbell is. They are ambitious in wanting to work the system but also understand the impossibility of obtaining the object that would provide complete inclusion.